American Legacy Fishing Company – NEWS FLASH – December 13, 2009

Hi Friends, 

Before I get to this Christmas Gift I have to tell you a story (what a surprise). Before I sold the world’s best fishing gear I ran a very large industrial company. We had about 30 field salesmen and covered most of the United States. One salesman always seemed to be number 1 or number 2 each month in sales. Strange because he wasn’t flashy, told dirty stories at the drop of a hat, caroused way too much in the evenings, and never cleaned up his truck nor dressed very well. So one day I asked this fellow just why he was so successful. He said, “Tommy (he always called me Tommy), I always take care of my customers the very best I can. And in December I take whatever my commission is and make sure I give that back to my customers. They take care of me 11 months out of the year and I always make it a point to thank them for that in December and give them something back.”

I always thought that was a wonderful idea. Unfortunately I wasn’t able to forgo our company’s profits for one month least the board of directors think I had definitely gone cuckoo. But I always remembered that lesson. This salesman is now in his 80’s, long since retired, but as healthy as a horse and living life to the fullest. Says something to me about not letting money, and only money, drive your life. Trust your customers and they will always take care of you.

So, we want to GIVE EVERY CUSTOMER who has bought from us this last year a $25 CREDIT in our WEB STORE (EBay orders are not eligible). No Strings. No gimmicks. No minimum purchase. Just a $25 credit you can use ONE TIME on anything you like. Gift Cards ARE included! Thanks to you, our loyal customers, this is possible.

This just seems like the best way for all of us to say “Thank You” to all of you. You know, the real spirit of Christmas begins when we start giving, so this has put all of us here at American Legacy Fishing Company well into the Christmas Spirit. We hope it will do the same for all of you!

Here is how it works: Discount code begins at 1:00 AM Sunday, December 13, 2009. Go to our web site at www.gloomis.us and Start Shopping (EBay orders are not eligible). Once you are ready to check out use DISCOUNT CODE: 333289 at checkout. You will automatically receive $25 OFF your order total (shipping charges are NOT included).

There is No Minimum Order, No Strings. You can include whatever you want. You can use the $25 against any order ONE TIME. Whatever you order you will get a discount of up to $25. Simple. If you spend $25 then your order is free (shipping charges are not included). If you spend more you will get $25 off of the total.

This discount may be USED ONE TIME ONLY and EXPIRES at MIDNIGHT Central Standard Time (GMT-6) DECEMBER 18, 2009. Discount cannot be combined with any other discount.

You MUST BE A CUSTOMER who’s e-mail address we have on file (if you received this newsletter then you are a customer). If you want to pass this on to a friend just have them place an order BEFORE using the discount code.

Discount code is ONLY GOOD at our WEB SITE STORE or RETAIL OUTLET. EBay sales do not qualify for this discount. Purchases made in our retail outlet qualify if you are (or become) a Customer.

Discount has no cash value. Using only part of the discount is considered full usage and no store credit or refund will be given. Returned items bought using this discount will be fully refunded less the discount amount used.

Discount does not apply to shipping costs or sales taxes (where applicable). Previous purchases or open orders are not eligible. This offer IS NOT RETROACTIVE.