What Do You Think of When You Hear Fenwick Rods?
It is no secret that Fenwick has been in a dormant state for years now, so don’t feel guilty if the only memories that your mind is able to recollect are aimless walks through the lackluster outdoors section of your local Walmart or maybe even the musty gasoline scent of your Grandpa’s garage.
The importance of brand legacy is not lost on us and it has most certainly not been lost on Fenwick. The name Fenwick comes from a lake in Washington State. And performance was the name of the game from day one. On the shores of Lake Fenwick in 1952, a group of men passionate about fishing dove head first into development of a rod that would set the technological pace for generations of passionate anglers to follow.
With this newest iteration of one of their popular Elite series of rods, Fenwick is seeking to call on all of the innovative spirit that founded their brand while implementing the latest technology and input from world class rod builders. No detail was spared in the construction of these rods which we believe will quickly replace any memories of Walmart induced stupors or gasoline and dust inhalation in your Grandpa’s garage.